Jez Casey the Co-founder of UK Bitcoin Business Network, tell us about his personal journey into Bitcoin and the wider crypto space.
The discussion follows Jez from his school and university years through to his early career in sales, before exploring how he first discovered Bitcoin and began to understand its long-term significance. Jez also reflects on how friends and family responded to his interest in Bitcoin, the founding of The Bitcoin Business Network, his role within it, and the ambitions shaping his work going forward.
A considered conversation about curiosity, conviction, resilience, and the personal path that leads someone into Bitcoin.
Guest Links
Jez Casey on X:
Bitcoin Business Network:
Timestamps
0:11 — School years
0:50 — University years
2:07 — Cricket
3:23 — Life between university and crypto
4:40 — Working in sales
6:13 — Discovering Bitcoin
15:52 — Bitcoin bull runs and volatility
23:22 — Friends and family’s reaction to Bitcoin
28:22 — Co-founding The Bitcoin Network
34:25 — Jez’s role at The Bitcoin Network
37:27 — Time off
38:40 — Jez’s goals
Disclaimer
This video is for educational and informational purposes only and should not be considered financial advice. Always do your own research and make decisions based on your own circumstances.
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From Sales to Bitcoin: Jez Casey, Co-Founder of The Bitcoin Network
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6 Comments
Your camera looks very good today. It is most often a little hazy pic, but looks hd good on this vid.
🌸🎀🌸
Video Summary
Timestamps0:11 — School years
0:50 — University years
2:07 — Cricket
3:23 — Life between university and crypto
4:40 — Working in sales
6:13 — Discovering Bitcoin
15:52 — Bitcoin bull runs and volatility
23:22 — Friends and family’s reaction to Bitcoin
28:22 — Co-founding The Bitcoin Network
34:25 — Jez’s role at The Bitcoin Network
37:27 — Time off
38:40 — Jez’s goals
These chapters make it easy to jump to specific parts of Jez
In this insightful and inspiring interview, Jez Casey — co-founder of the UK Bitcoin Business Network — shares his personal journey from a career in sales and marketing to becoming a passionate Bitcoin advocate.
Jez recounts his sociable school and university years, where sports (cricket and football) shaped his resilience and teamwork skills. He spent 30 years building sales teams and running a marketing agency, often drawing parallels between the competitive worlds of sports and business.
His Bitcoin story begins in late 2020 during the pandemic, sparked by a business contact. Starting with a modest £100 purchase to test the waters, Jez was captivated by Bitcoin’s fixed supply, decentralization, and potential as a revolutionary form of money — comparing its impact to the early days of the internet in the 1990s. He deliberately avoided other cryptocurrencies, preferring Bitcoin’s relative simplicity and lower risk profile.
Throughout the 2021 bull run and subsequent volatility, Jez adopted a patient, long-term approach (including dollar-cost averaging), viewing price swings as opportunities rather than threats. He credits lessons from cricket for his calm conviction. Over time, he successfully introduced Bitcoin to friends, family, and even employees through simple educational webinars, encouraging small initial purchases to spark curiosity.
In January 2026, Jez co-founded the Bitcoin Business Network (under the Bitcoin Collective) alongside Jordan Walker. The network aims to connect UK businesses across sectors with Bitcoin, offering exclusive content, quarterly events, and practical support for adoption. Their ambitious goals include growing to thousands of members, promoting Bitcoin use for small businesses, integrating renewable energy in mining, boosting youth and female participation, and building a positive, inclusive community.
The conversation highlights themes of curiosity, conviction, resilience, and education as key drivers of Bitcoin adoption. Jez remains grounded, balancing his advocacy with family life, cooking, and social activities, while staying optimistic about Bitcoin’s future as neutral, global money.Overall vibe: Warm, relatable, and motivational — perfect for anyone curious about real-world Bitcoin journeys, especially in the UK business context. It’s educational without being overly technical, emphasizing long-term thinking over hype.
Timestamps (as mentioned in the description) cover everything from school years (starting 0:11) to Jez’s future goals (38:40).
Brilliant story 👍
YEAH
Going to be another great show