Welcome to Zmruxt.com (“Zmruxt,” “we,” “us,” or “our”).
Zmruxt is an Armenian culture, heritage, news, media, education, and community platform created to connect Armenians in Armenia and throughout the diaspora.
This Privacy Policy explains what information we may collect when you visit Zmruxt.com, how we may use that information, the third-party services that may operate on our website, and the choices available to you.
By using Zmruxt.com, you acknowledge the practices described in this Privacy Policy.
1. Information We May Collect
We may collect information in several ways.
Information You Provide Directly
You may voluntarily provide information when you:
- subscribe to our newsletter;
- complete a contact form;
- participate in a quiz or poll;
- submit a story, suggestion, or correction;
- contact us regarding advertising or partnerships;
- communicate with us through live chat;
- participate in community features;
- sign up for updates;
- or otherwise communicate with Zmruxt.
Information you provide may include:
- name;
- email address;
- telephone or WhatsApp number;
- country or general location;
- communication preferences;
- topics of interest;
- messages or comments;
- quiz or poll responses;
- and other information you choose to provide.
Please do not send sensitive personal information unless it is necessary for your communication with us.
2. Information Collected Automatically
When you visit Zmruxt.com, certain technical information may be collected automatically by our website or third-party services.
This information may include:
- IP address;
- browser type;
- device type;
- operating system;
- approximate geographic location;
- referring website;
- pages visited;
- time spent on pages;
- links clicked;
- website interaction information;
- date and time of visits;
- and cookie or similar technology identifiers.
We primarily use this information to understand website traffic, improve the site, identify technical problems, and understand which content is useful to our visitors.
3. Cookies and Similar Technologies
Zmruxt.com and services used by Zmruxt may use cookies, pixels, browser storage, scripts, tags, or similar technologies.
These technologies may be used to:
- operate the website;
- remember visitor preferences;
- measure website traffic;
- understand how visitors use the site;
- provide embedded media;
- improve website performance;
- provide chat functionality;
- manage subscriptions;
- measure advertising performance;
- and support other website features.
You may be able to control or delete cookies through your browser settings.
Disabling certain cookies may affect how some parts of Zmruxt.com function.
4. Google Analytics
Zmruxt may use Google Analytics to understand how visitors use the website.
Google Analytics may collect information such as:
- pages visited;
- approximate location;
- browser and device information;
- session duration;
- traffic source;
- and website interactions.
Google may use cookies or similar technologies to provide analytics services.
We use analytics information primarily to understand audience behavior and improve Zmruxt.com.
5. Google Search Console
Zmruxt may use Google Search Console to understand how the website appears in Google Search.
Search Console provides information such as:
- search queries;
- search impressions;
- clicks;
- website indexing;
- crawl activity;
- and technical website performance.
Google Search Console generally provides aggregated website-performance information rather than personally identifying individual visitors.
6. Yandex Metrica
Keep this section only if Yandex Metrica is active on Zmruxt.com.
Zmruxt may use Yandex Metrica to analyze website traffic and visitor interaction.
Yandex Metrica may use cookies or similar technologies and may collect technical information such as:
- IP address;
- browser information;
- device information;
- pages visited;
- navigation behavior;
- and website interactions.
The information is processed according to Yandex’s own privacy practices.
If you remove Yandex Metrica from the website, remove this entire section from the Privacy Policy as well.
7. Tidio Live Chat
Zmruxt may use Tidio or another live-chat service to provide visitor assistance and communication.
If you interact with the chat feature, information may be collected such as:
- your name, if provided;
- email address, if provided;
- chat messages;
- device and browser information;
- IP address;
- and other information voluntarily submitted during the conversation.
Information submitted through the chat may be processed by the chat service provider in order to provide the service.
Please avoid sending confidential or highly sensitive information through live chat.
8. Email, Newsletter, Fluent Forms and FluentCRM
Zmruxt may use services such as Fluent Forms, FluentCRM, FluentSMTP, or related WordPress tools to manage forms, email communications, and newsletter subscriptions.
When you subscribe to Zmruxt updates or submit a form, we may collect information including:
- name;
- email address;
- selected interests;
- communication preferences;
- and information submitted through the form.
We may use this information to:
- deliver requested newsletters;
- send Zmruxt updates;
- provide information about Armenian culture, news, media, events, and community activities;
- respond to inquiries;
- and manage subscriber preferences.
You may unsubscribe from marketing emails using the unsubscribe link included in applicable emails.
9. YouTube and Embedded Videos
Zmruxt contains videos and other content embedded from YouTube and potentially other third-party media providers.
When you view or interact with embedded content, the third-party provider may collect information about your interaction with that content.
For example, YouTube and Google may use cookies or similar technologies when visitors view or interact with embedded YouTube videos.
Third-party content is governed by the privacy practices of the provider responsible for that content.
Zmruxt does not control the privacy practices of YouTube, Google, or other third-party media platforms.
10. Third-Party Content and External Links
Zmruxt may include:
- YouTube videos;
- news sources;
- podcasts;
- external websites;
- educational resources;
- cultural organizations;
- businesses;
- advertisers;
- sponsors;
- affiliate links;
- and other third-party content.
Clicking an external link may take you away from Zmruxt.com.
Once you leave Zmruxt.com, the privacy policies and practices of the third-party website apply.
Zmruxt is not responsible for the privacy practices, security, content, or policies of third-party websites.
We encourage visitors to review the privacy policies of websites they visit.
11. Advertising, Sponsorships and Affiliate Links
Zmruxt may display:
- advertising;
- sponsored content;
- partnership announcements;
- promotional content;
- affiliate links;
- and commercial offers.
Some advertising or affiliate providers may use cookies or tracking technologies to measure interactions, referrals, conversions, or advertising performance.
When applicable, Zmruxt will attempt to identify sponsored or promotional content appropriately.
An affiliate relationship may allow Zmruxt to receive a commission if a visitor makes a purchase through certain links, without necessarily increasing the visitor’s purchase price.
12. Social Media
Zmruxt may provide links to or embedded content from social media platforms.
These may include services such as:
- YouTube;
- Facebook;
- Instagram;
- WhatsApp;
- and other social networks or media services.
If you interact with these services, the applicable platform may collect information according to its own privacy policy.
Zmruxt does not control the data practices of third-party social media platforms.
13. Quizzes, Polls and Community Participation
Zmruxt may offer quizzes, polls, surveys, certificates, or community participation features.
Information submitted through these features may be used to:
- calculate results;
- display quiz outcomes;
- issue certificates;
- understand audience interests;
- improve Zmruxt content;
- and measure community participation.
Unless otherwise stated, poll and survey results may be reported in aggregated form.
Visitors should avoid submitting sensitive personal information through quizzes or polls.
14. How We Use Information
Information collected through Zmruxt may be used to:
- operate and maintain the website;
- improve website performance;
- understand audience interests;
- provide Armenian cultural and educational content;
- respond to messages and inquiries;
- manage newsletter subscriptions;
- provide customer or visitor support;
- improve content recommendations;
- administer polls and quizzes;
- provide requested certificates or participation features;
- detect spam, abuse, fraud, or technical problems;
- measure website traffic;
- manage advertising and partnerships;
- comply with legal obligations;
- and protect the security and integrity of the website.
15. We Do Not Sell Personal Information
Zmruxt does not sell personal information in the ordinary meaning of selling personal data for money.
We may use third-party service providers for purposes such as:
- analytics;
- website hosting;
- email delivery;
- forms;
- live chat;
- advertising;
- embedded media;
- and technical website operation.
These providers may process information as necessary to provide their services.
16. Data Sharing
We may share information when reasonably necessary with:
- website hosting providers;
- analytics providers;
- email service providers;
- form providers;
- live-chat providers;
- website developers or technical service providers;
- advertising or marketing providers;
- payment providers if applicable;
- professional advisers;
- or government authorities when legally required.
We do not intentionally disclose personal information to unrelated third parties for purposes unrelated to operating or supporting Zmruxt unless the visitor has given permission or disclosure is required by law.
17. Data Retention
We retain information only for as long as reasonably necessary for the purpose for which it was collected.
Retention periods may vary depending on the type of information.
For example:
- contact messages may be retained while the matter is being handled;
- subscriber information may remain stored until the person unsubscribes or requests deletion;
- website analytics may be retained according to the settings of the analytics provider;
- business records may be retained when reasonably necessary for accounting, legal, or operational purposes.
18. Data Security
We take reasonable administrative and technical measures to protect information submitted through Zmruxt.com.
However, no website, online service, transmission method, or electronic storage system can guarantee absolute security.
Visitors should therefore exercise appropriate care when submitting information online.
19. Children’s Privacy
Zmruxt contains educational and cultural material that may be useful to families and younger audiences.
However, Zmruxt does not knowingly seek to collect unnecessary personal information from children.
Parents and guardians are encouraged to supervise children’s use of online services and should assist younger users when personal information is requested.
If you believe that a child has submitted personal information to Zmruxt without appropriate authorization, please contact us so that we can review the matter.
20. International Visitors
Zmruxt serves Armenians and other visitors around the world.
As a result, information may be processed or stored in countries other than the country where a visitor lives.
Different countries may have different data-protection laws.
By using Zmruxt.com and voluntarily submitting information, you understand that your information may be processed through service providers operating internationally.
21. Your Privacy Rights
Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.
These may include the right to:
- request access to personal information;
- request correction of inaccurate information;
- request deletion of certain information;
- withdraw consent where processing is based on consent;
- unsubscribe from marketing communications;
- object to certain processing;
- request information about how data is used;
- and exercise other rights available under applicable law.
To make a privacy-related request, please contact Zmruxt through our Contact Us page.
We may need to verify the identity of a person making a privacy request before completing the request.
22. Email Marketing Preferences
If you receive marketing or newsletter emails from Zmruxt, you may unsubscribe by using the unsubscribe link included in the email.
You may continue to receive certain administrative or transactional communications when reasonably necessary, such as responses to inquiries or communications relating to an existing relationship.
23. Do Not Track and Browser Controls
Some web browsers provide privacy controls, cookie settings, or “Do Not Track” signals.
Because standards regarding such signals may vary, Zmruxt may not respond uniformly to all browser-based tracking signals.
Visitors may use browser privacy settings to control or delete cookies where supported.
24. Changes to This Privacy Policy
Zmruxt may update this Privacy Policy periodically to reflect:
- changes to the website;
- new services;
- changes to analytics or advertising tools;
- new communication systems;
- legal requirements;
- or changes to our business practices.
When significant changes are made, the Last Updated date at the top of this page will be revised.
Visitors are encouraged to review this page periodically.
25. Contact Us
If you have questions, concerns, correction requests, or privacy-related requests concerning Zmruxt.com, please contact us through our official Contact Us page.
Website: Zmruxt.com
Contact: Use the Contact Us page available through the Zmruxt website.