Eggo and Rice Krispies Treats Ice Creams Are Here

There’s a brand-new ice cream on the block. And it’s perfect for breakfast lovers.

On Thursday, Kellanova announced its new partnership with the Golden West Food Group to create desserts inspired by the iconic flavors of Eggo and Rice Krispies Treats. 

“We’re excited to partner with Kellanova and its iconic Eggo and Rice Krispies Treats brands,” Josh Solovy, the president of Golden West Food Group, shared in a statement provided to Food & Wine. “This collaboration allows us to combine our strengths in innovation and quality to create more delicious, convenient products for families. Together, we’ll continue to drive growth and introduce new offerings to meet the evolving needs of consumers.” 

The flavors will be available in both ice cream pints and sandwiches, ensuring everyone can enjoy their breakfast dessert how they want, whenever they want.

According to the brands, the offerings will come in 10 different flavors representing Eggo and Rice Krispy Treats varieties. Under the Eggo grouping, fans can snag the Buttery Maple Ice Cream, Chocolatey Chip Ice Cream, Blueberry Ice Cream, or the Buttery Maple Ice Cream Sandwich, Chocolatey Chip Ice Cream Sandwich, and Blueberry Ice Cream Sandwich. Each of the Eggo sandwiches includes a brown butter waffle cookie on either end. 

The Rice Krispies Treats will also come in pints and sandwiches, including the Original Ice Cream pint, the Original Ice Cream Sandwich, the Strawberry Ice Cream Sandwich, and the Triple Chocolate Ice Cream Sandwich. The sandwiches include two crispy marshmallow squares to round out the treat.

“We’re thrilled to see these new frozen treats become a reality,” David Lee, the senior director of global licensing and cultural marketing at Kellanova, said. “Not only are the ice cream pints and frozen novelties inspired by the beloved flavors and textures of Eggo and Rice Krispies Treats, but the packaging also captures their fun and timeless branding. With this launch, fans now have delicious new ways of getting a taste of these iconic brands.” 
 
In the coming weeks, the ice cream will be available for purchase at Kroger, Albertson’s, and Walmart, so keep an eye on the freezer aisle.