

Miss Universe Viktoria Kjær Theilvig in Thailand. Image: Facebook/Miss Universe
After months of anticipation, the Miss Universe Organization (MUO) has finally announced the host country of its 74th competition, and it’s close to the Philippines — Thailand.
“THE MOMENT WE’VE ALL BEEN WAITING FOR…Unveiling the ultimate destination for the 74th Miss Universe competition… Where kindness meets tradition and warm smiles welcome the world. [Earth emoji],” the pageant posted on social media as it announced the host country.
This will be the fourth time that the pageant will be hosted by “The Land of Smiles,” also the home country of one of the co-owners of MUO, Anne Jakrajutatip of JKN Global Group.
Last year’s edition was staged in Mexico, the home country of MUO’s other co-owner Raul Rocha of the Legacy Holdings Group, who acquired half of the organization last year.
With its hosting of the 2025 Miss Universe pageant, Thailand will become the Asian country to hold the international competition the most number of times.
Article continues after this advertisement
Many pageant fans expressed their excitement with the announcement of Thailand as the host country, recalling the magnificent previous stagings of the competition in the Southeast Asian country.
Article continues after this advertisement
The last time the pageant was held in Thailand was in 2018, when Catriona Gray became the fourth Filipino woman to be crowned Miss Universe.
Thailand first hosted the international pageant in 1992, with Michelle McLean posting Namibia’s first, and so far only, win in the international contest.
The second time Thailand hosted the pageant was in 2005 when Natalie Glebova scored Canada’s second victory. She also settled in the country after her reign.
The search for the Philippines’ Miss Universe delegate is underway, with the roster of candidates to this year’s national pageant almost complete.
Last year, the Philippines’ Chelsea Manalo advanced to the Top 30 of the pageant, and became the first-ever recipient of the Miss Universe Asia title. She also topped the poll for national costume.