Miss Philippines Earth pageant sets silver edition in August

Miss Philippines Earth winners (from left) Jamie Herrell, Angelia Ong, Yllana Aduana, Karla Henry, and Karen Ibasco/ARMIN P. ADINA

The Miss Philippines Earth pageant is celebrating a milestone year this 2025 and has set an August schedule for its silver edition, celebrating two and a half decades of championing the environment through beauty and pageantry.

“Miss Philippines Earth takes on the theme of HOPE and presents ‘The Silver Lining on its 25th,’ ever shining brightly for the world to see! Don’t miss this milestone on August 9, 2025!” the national pageant organization announced on social media.

Carousel Productions established the Miss Philippines Earth and its counterpart international competition Miss Earth in 2001 to serve as platforms for promoting environmental causes and pushing for ecotourism.

The winners, as well as the candidates, of both the national and international pageants are dubbed “Beauties for a Cause” and are expected to spearhead programs that promote sustainability and protect the environment.

The national competition chooses the Philippines’ representative to the Miss Earth pageant every year, and four Filipino women have won the international title to date — Karla Henry in 2008, Jamie Herrell in 2014, Angelia Ong in 2015, and Karen Ibasco in 2017.

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Some of the other notable products of the national pageant include 2005 Binibining Pilipinas-World Carlene Aguilar and 2022 Miss Universe Philippines Celeste Cortesi, who were crowned Miss Philippines Earth in 2001 and 2018, respectively.

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Miss Universe 2013 third runner-up Ariella Arida also participated in the Miss Philippines Earth pageant, a year before topping the Bb. Pilipinas pageant’s gold edition. And before she was crowned as 2017 Bb. Pilipinas-Supranational, Chanel Olive Thomas held the title Miss Philippines-Air in 2015.

GMA Sparkle Artist Roxie Baeyens and Vivamax actress Janelle Tee were also both crowned as Miss Philippines Earth in 2020 and 2019, respectively.

Another fan favorite Miss Philippines Earth Queen is Yllana Marie Aduana, who went on to be crowned as Miss Earth-Air in Vietnam in 2023. She is now the official representative of the town of Siniloan in the province of Laguna to the 2025 Miss Universe Philippines pageant, where she will be joined by Thomas, who was sent by the Filipino community in Melbourne, Australia.

The reigning Miss Philippines Earth titleholder is Irha Mel Alfeche, the lone Asian woman to make it to the Top 12 of the 2024 Miss Earth pageant held in Manila. She will crown her successor at the culmination of the national pageant’s silver edition.